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ISO 10668:2010

Brand valuation -- Requirements for monetary brand valuation

General information
Valid from 13.08.2010
Directives or regulations
None
Standard history
Status
Date
Type
Name
13.08.2010
Main
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
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