Back

ISO 10668:2010

Brand valuation -- Requirements for monetary brand valuation

General information

Valid from 13.08.2010
ICS Groups
03.140 Patents. Intellectual property
Directives or regulations
None

Standard history

Status
Date
Type
Name
13.08.2010
Main
ISO 10668:2010
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Required fields are indicated with *

*
*
*
PDF
82.61 € incl tax
Paper
82.61 € incl tax
Standard monitoring
English (PDF 150 KB)

Related products

Main

CEN/TS 16555-4:2014

Innovation management - Part 4: Intellectual property management
Newest version Valid from 04.02.2015
Main

ISO 56005:2020

Innovation management — Tools and methods for intellectual property management — Guidance
Newest version Valid from 24.11.2020
Main

EVS-EN ISO 56005:2021

Innovation management - Tools and methods for intellectual property management - Guidance (ISO 56005:2020)
Newest version Valid from 15.10.2021
Main

ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals
Newest version Valid from 23.11.2021

Customers who bought this item also bought

Main

ISO 20671:2019

Brand evaluation -- Principles and fundamentals
Withdrawn from 23.11.2021
Main

ISO 56005:2020

Innovation management — Tools and methods for intellectual property management — Guidance
Newest version Valid from 24.11.2020

Standards designation

EVS Estonian standard
EN European standard (published by an CEN or CENELEC)
EN ISO International standard adopted as an European standard
ISO International Organization for Standardization’s standard
IEC International Electrotechnical Commission’s standard
HD CENELEC’s harmonisation document
   
EVS-EN European standard implemented in Estonia
EVS-EN ISO International standard adopted in Europe and implemented in Estonia
EVS-EN ISO/IEC International standard/International electrotechnical standard adopted in Europe and implemented in Estonia
EVS-IEC International electrotechnical standard implemented in Estonia
EVS-ISO International standard implemented in Estonia
   
A, AMD amedment
+A a full standard plus the amendment
/A only amendment
COR, AC corrigendum
+COR a full standard plus the corrigendum
NA national annex
+NA a full standard plus the national annex
/NA only national annex
TS technical specification
TR technical report
CWA agreement, developed by a CEN or CENELEC
prEVS-EN (etc) draft standard
   
et the standard is in Estonian only
en the standard is in English only
et-en the standard is in Parallel text Estonian-English