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ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

General information
Valid from 23.11.2021
Directives or regulations
None
Standard history
Status
Date
Type
Name
23.11.2021
Main
11.03.2019
Main
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
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Paper
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