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ISO 20671:2019

Brand evaluation -- Principles and fundamentals

General information
Withdrawn from 23.11.2021
Directives or regulations
None

Standard history

Status
Date
Type
Name
23.11.2021
Main
11.03.2019
Main
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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