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ISO 20252:2019

Market, opinion and social research, including insights and data analytics -- Vocabulary and service requirements

General information

Valid from 11.02.2019
ICS Groups
01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology (Vocabularies) 03.020 Sociology. Demography 03.100.20 Trade. Commercial function. Marketing
Directives or regulations
None

Standard history

Status
Date
Type
Name
11.02.2019
Main
ISO 20252:2019
22.05.2012
Main
ISO 20252:2012
05.01.2009
Main
ISO 26362:2009
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

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Standard monitoring
English (PDF 1 MB)

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Standards designation

EVS Estonian standard
EN European standard (published by an CEN or CENELEC)
EN ISO International standard adopted as an European standard
ISO International Organization for Standardization’s standard
IEC International Electrotechnical Commission’s standard
HD CENELEC’s harmonisation document
   
EVS-EN European standard implemented in Estonia
EVS-EN ISO International standard adopted in Europe and implemented in Estonia
EVS-EN ISO/IEC International standard/International electrotechnical standard adopted in Europe and implemented in Estonia
EVS-IEC International electrotechnical standard implemented in Estonia
EVS-ISO International standard implemented in Estonia
   
A, AMD amedment
+A a full standard plus the amendment
/A only amendment
COR, AC corrigendum
+COR a full standard plus the corrigendum
NA national annex
+NA a full standard plus the national annex
/NA only national annex
TS technical specification
TR technical report
CWA agreement, developed by a CEN or CENELEC
prEVS-EN (etc) draft standard
   
et the standard is in Estonian only
en the standard is in English only
et-en the standard is in Parallel text Estonian-English